| Editor's Choices Is Social Media the New Big Brother? By Tammy Kahn Fennell - Anyone who's anyone has Facebook, Twitter, LinkedIn or others. They are a great way to communicate and connect with people. They provide to you a platform to voice your thoughts, opinions and feelings at any given time. And this is where the trouble begins! Who is reading your tweets or updates? Friends, family, strangers? Anyone could be reading your updates, even those you would prefer not to -- maybe even your boss! » Continue... From Social Media Today The ROI of Corporate Culture How can businesses adjust their corporate cultures to improve their sustainability and drive bottom-line success? In this webinar, The Sustainable Business Forum presents perspectives from some of today's leading management and cultural change experts. » Continue... Social Networks Drain Productivity By Brad Friedman - "57% of work interruptions involve either the use of social tools like email, social networks, and text messaging, or switching windows among disparate standalone tools and applications, as well as personal online activities such as Facebook and Internet searches. The remaining 43% of workplace distractions comes from activities like phone calls, talking with co-workers and ad hoc meetings." » Continue... Marilyn Monroe At 85: Social Media Superstar By Jay Dunn - With all the media and web attention celebrities face today, it makes you wonder what Marilyn Monroe would have thought of a world with Facebook, Gawker, TMZ, mobile devices, and a zillion other websites and TV channels. How would the 24/7 paparazzi-fueled mania machine surrounding her have stacked up against the media mayhem assaulting Brangelina, Lady Gaga, or LiLo? » Continue... 25 SMART Social Media Objectives By Beth Kanter - What if we stepped away from the process of checking off items on our to do list, and spent a little bit of time charting impact of our nonprofit's social media use? What if we made sure the process for identifying SMART objectives included capacity building, measurement, and reflection? » Continue... Social Media Marketing on the Rise with Small Business Owners By Danielle Leitch - "Of the small business owners surveyed by Webs, 59% said social media has 'not met' or only 'slightly met' their expectations as a marketing tool, and 43% said they currently allocate 10% or less of their marketing budgets to social media. How to bridge the gap between channel presence and channel success is the key for all businesses leveraging social media as a means to promote their brand, specific product, or services. " » Continue... |
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