Uneasy Relationship Between Twitter and Social Media Measurement

Top stories from Social Media Today on June 9, 2011 Most read on Social Media Today » 7 Steps to the Perfect Social Media Plan » The Rise of the New Social Shopper » Facebook And Twitter Will Soon Replace All Websites » New on Twitter: 1,000,000 Words in 140 Characters » Has Facebook gone too far? How much is TMI online? » Subscribe to our daily post digest email! « Editor's Choices Social Media Rule #1: Play Like a Champion By Mary Wieder - "Marketing is all about upstaging the competition. To be successful in any marketing campaign you need to have a competitive mentality and the goal to be the best in your defined market. It's the equivalent of being an athlete and playing on a championship team. Here are three ways to play the social media game like a champion."  » Continue... The Uneasy Relationship Between Twitter and Social Media Measurement By Tom Webster - "If one percent of social media users actually tell you that Twitter is the social site that most influences their buying decisions, and services like Klout measure social media influence predominately through algorithms based upon Twitter (they could hardly dispute this), just how far apart are the measures you derive from these services from actual reality?"  » Continue... The Language of Social Media By Elissa Nauful - We all know that the world of social media has its own unique jargon—words like "unlike" and "defriend" have entered our lexicon as legitimate verbs, for instance. Those in the know speak this language fluently, which can be frustrating for those trying to break into the social media scene. While it's tempting to focus on learning the lingo, another aspect of language is more important: the language of your online community.  » Continue... How Brands Are Using Facebook Apps for Contests and Campaigns By Achintya Gupta - "I have been increasingly seeing brands using Facebook apps to give a boost to their marketing. In fact if you see the list of Facebook preferred developer consultants, you will see some very interesting case studies of brands using Facebook apps. Therefore, in this post, I will talk about why and how brands are using Facebook apps for their contests and campaigns"  » Continue... Finding Missing Persons: From Milk Cartons to Wall Posts and Tweets By Derek John Rogers - This past January the National Center for Missing and Exploited Children partnered with the Justice Department to launch Facebook pages where users can link to local Amber Alerts. The Amber Alert Facebook pages represent a progressive strategy for utilizing social media to find missing persons. These pages feature information about missing children, categorized by state.  » Continue... Stay connected... Other Social Media Today communities To unsubscribe from this newsletter, click here. This email was sent from Social Media Today, LLC located at 515 Valley Street, Suite 20, Maplewood, NJ 07040.